RealNetworks Announces Kontxt, a Next Generation Mobile Messaging Platform
Kontxt allows network operators to deliver a consistently better messaging experience for their subscribers. Mobile carriers, message aggregators and interconnect vendors can use Kontxt to:
- reliably block spam and other unwanted messages
- effectively manage gray route traffic
- classify message streams and systematically enforce delivery policies
- offer class-of-service delivery prioritization to enterprise senders, and
- accurately tag messages as needed
Using advanced machine learning algorithms, Kontxt identifies the intent and origin of messages, even when message metadata is spoofed or otherwise misrepresented. Kontxt groups these messages into "classes," or categories, which allows network operators to route and prioritize messages accordingly to provide the highest level of service to subscribers. For example, Kontxt can distinguish between two-factor authorization (2FA) messages, which require urgent delivery; promotional messages, which could be delivered when network congestion is low; and fraudulent messages, which should be blocked, reported and analyzed. Kontxt includes support for SMS, MMS, and RCS message protocols.
The global Application-to-Person (A2P) messaging segment is undergoing significant growth, as more and more enterprises rely on short messages to notify consumers about everything from airline flight changes to restaurant reservations. According to mobile intelligence research firm Mobilesquared, A2P message volume will double to 3 trillion by 2020.
However, as A2P volume accelerates, unmanaged delivery represents a huge loss of potential revenue in the wireless sector. Mobilesquared estimates worldwide potential revenue lost to gray-route message traffic is currently about
"The messaging industry is rapidly evolving, and A2P use cases in particular are multiplying," said
"Kontxt will help power the next phase of messaging," said
Available for commercial evaluation and testing today, Kontxt can be deployed on-premises, in the cloud, or as a fully managed service. More information on Kontxt is available on www.kontxt.com. Find
RealNetworks invented the streaming media category and continues to connect consumers with their digital media both directly and through partners, aiming to support every network, device, media type and social network.
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Paige Kenny, SHIFT Communications, 415-591-8423, email@example.com