RealNetworks to Acquire Trymedia from Macrovision
Acquisition Doubles RealGames' Syndication Partners
SEATTLE - February 22, 2008 - Digital entertainment services company RealNetworks® (Nasdaq: RNWK) today announced that it has acquired substantially all of the assets of Trymedia, a pioneer in Casual Games syndication, from Santa Clara, Calif.-based Macrovision (Nasdaq: MVSN). This acquisition is part of Real's strategy to build reach through syndicated distribution partnerships, and follows its acquisition of New York-based Game Trust last year and a strategic partnership with Amsterdam-based The Spill Group announced earlier this month.
With more than 250 partners including AOL and Yahoo!, Telstra and T-Online, Trymedia provides innovative syndication and commerce solutions that enable portals, online retailers and game developers to securely distribute PC games through physical and digital channels and maximize revenue throughout a game's lifetime.
"This acquisition doubles the scale of our syndication business and we are incredibly excited to welcome the Trymedia team," said Harold Zeitz, senior vice president of RealGames. "Trymedia has been a leader in the digital distribution space, so together we have a full portfolio of syndication services that we can offer partners."
RealGames is focused on growing reach not only to expand its circle of fans, but also to continue to attract the very best game developers to its publishing group and to grow its base of advertisers. With increased reach, developers will continue to favor RealGames to publish their games.
Financial terms of the transaction, which is expected to close later this quarter, are not being disclosed at this time.
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RealNetworks®, Inc. delivers digital entertainment services to consumers via PC, portable music player, home entertainment system or mobile phone. Real created the streaming media category in 1995 and has continued to lead the market with pioneering products and services, including: RealPlayer®, the first mainstream media player to enable one-click downloading and recording of Internet video; the award-winning Rhapsody® digital music service, which delivers more than 1 billion songs per year; RealArcade®, one of the largest casual games destinations on the Web; and a variety of mobile entertainment services, such as ringback tones, offered to consumers through leading wireless carriers around the world. RealNetworks' corporate information is located at www.realnetworks.com/company.
This press release contains forward-looking statements that involve risks and uncertainties, including statements relating to the developers favoring RealGames to publish their games. Actual results may differ materially from the results predicted. Factors that could cause actual results to differ from the results predicted include: the risk that RealNetworks may not successfully integrate Trymedia's technology with its existing casual games services following the closing of the acquisition; development and consumer acceptance of casual games online generally and Real's services in particular because these are relatively new and unproven business models and markets; risks associated with acquisitions generally, and the acquisition of Trymedia in particular, including the risks of personnel integration and unknown liabilities; competitive risks, including competing technologies, products and services; and risks associated with the introduction of new products and services. More information about potential risk factors that could affect RealNetworks' business and financial results is included in RealNetworks' annual report on Form 10-K for the most recent year ended December 31, and its quarterly reports on Form 10-Q and from time to time in other reports filed by RealNetworks with the Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements or information, which are in effect as of their respective dates.
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